NetKing has developed a proprietary, turn-key process that incorporates the new media, technology, and traditional marketing methods to create an ever-growing pool of known, qualified recruit prospects. The combination of online services described below causes NetKing to be viewed as an objective, reliable and helpful resource for both professionals and clients. The process also builds and sustains a relationship with prospects, so that these people become receptive to messages delivered by us to them.

• Web Sites
  NetKing's web sites are among the most popular financial destinations on the Internet, and draw thousands of daily visitors. These include many professionals, who recognize NetKing as an objective and comprehensive financial resource. Our leading hub, the Financial & Estate Planning Center at www.worldwidetraffic.com ranks consistently as one of the top 5 sites for estate planning/financial planning topics on AOL and Yahoo.

• Newsletters
  NetKing regularly publishes personal finance newsletters that are distributed on an "opt-in" basis to both planners and their clients. We presently have more than 30,000 newsletter subscribers. Aggressive promotion of these newsletters to the professional community is creating double-digit monthly growth in subscriptions. Planners are also encouraged to distribute our newsletters to clients as a personal service. This is just one of the many mechanisms that NetKing employs to foster relationships with prospects. To view a sample newsletter, click here.

• Memberships
  Planners are offered memberships at the Financial and Estate Planning Center, for which they receive a variety of value-added services. In particular, they receive preferential notice of and attendance at NetKing sponsored events. Visit a membership page here.

• Theme Domains
  Subject and geographically oriented theme domains provide multiple entry points to NetKing's online environment. Just as they are used to attract new professionals who are recruiting prospects in the IQ process, some are used to convey special announcements or opportunities that bring prospects back again and again. To view an example domain, click here.
  

• Online Surveys
  Through a variety of online surveys, NetKing monitors industry characteristics that provide information valuable to the overall recruiting process. The data we collect includes how planners rate their firms based on sales support, technical support, case design, administrative support, quality of management, training, expenses charged to planner, compensation and benefits. Furthermore, these surveys are now helping us to build a database of planners who are interested in or anticipating a career transition. To view a sample survey, click here.