NetKing identifies prospects through continuous online information harvesting that employs proprietary software, web theme domains, plus direct mail and tele-marketing. Web and database systems are designed to collect and maintain detailed professional information on recruit prospects. This ongoing process has developed a comprehensive, up-to-date database of more than 50,000 financial planners and CPAs in all 50 states.

Through this "IQ process" we are able to identify recruit prospects that fall within very specific target profiles, such as CFPs that are dually licensed with 5 or more years in the business. NetKing expects to double the size of its database within the next six months.

• Proprietary Software
  The company has developed proprietary software that selectively and persistently scours the internet to identify prospects based upon, for example, their licensing, certifications and firm affiliations.
  
  
• Theme Domains
  Theme domains are simply small web sites that stress a particular theme to serve a particular purpose. These domains may be subject or geographically oriented. The company maintains a growing number of specialized theme domains that attract and engage prospects. These can be a very effective method of collecting prospect data. Many are designed to collect detailed information on visitors, such as email address, phone, company, annual earnings, years in the business, licenses and certifications. To view an example domain, click here.
  
  
• Direct Mail & Telemarketing
  Direct mail and aggressive tele-marketing augment online efforts. Hundreds of calls are made daily to individuals and firms that have no online representation. These contacts create awareness of NetKing and our related domains, induce newsletter subscriptions, and convey the range of value added services NetKing provides to industry members. Many calls result in our obtaining e-mail addresses of prospects.

• Our Identify and Qualify (IQ) Process is a continuous, multi-pronged prospecting process that yields up to date and reliable information on prospective recruits.
• Our process does not rely on acquired lists, that are typically flush with errors or altogether out-of-date. Rather, it is based upon knowledge about prospects that we are continually harvesting via the Internet, and through other methods.
• NetKing saves your firm the time and cost of personnel, mailings, and list services for prospecting.
• We immediately start to build a relationship with prospects that is sustained through NetKing's iVR infrastructure.