Corporate
Profile
Background
Founded
in September, 1999, NetKing's partners set out to build an Internet
marketing company to help smaller businesses obtain reasonable
levels of targeted, relevant web traffic. The greatest challenge
small companies face on the Internet is: how to generate meaningful
traffic and exposure without spending well beyond their means.
There are simply too many companies vying for visibility here.
For example, a search in Alta Vista on the phrase "financial planning"
turned up 100,000+ results. How can a small financial planner
or firm hope to be recognized among such a list? This challenge
of "being found" extends to a wide range of professional services
niches, and in fact, to the vast majority of web sites today.
Now
we have found that even the largest companies struggle to achieve
web site visibility and productivity.
NetKing's
Business Model
The
model involves the creation of high-quality, content-rich niche
web sites focused on service businesses, such as financial planners,
investment advisors, chiropractors, personal injury attorneys,
etc. Each such site features a directory of 50,000 to 200,000
niche professionals, through which consumers may research and
locate service providers in their area. A professional web "control
center" featuring industry-specific news, articles and other services
is created for every individual in the directory. The model is
service oriented towards all members of the "triangle" of consumers,
professionals and suppliers within each niche. Through these web-based
services, NetKing becomes a trusted independent information authority,
and a business or career development resource for professionals.
As a result, we are able to create a warm, receptive audience
for NetKing's Marketing and Recruiting Clients.
An
example of a site NetKing has constructed to serve as a hub for
promoting interaction within insurance and financial planning
niches is THE FINANCIAL AND ESTATE PLANNING CENTER at:
NetKing
as Your Marketing Partner
The
Company utilizes a full mix of Internet-based tools and traditional
marketing techniques to supplement our clients' existing marketing
and recruiting programs and strategies. In combination, these
tools offer a critical mass of marketing support to strengthen
relationships, and increase business within each niche. NetKing
effectively becomes your marketing partner, through our consulting,
technology and services, by helping niche firms, suppliers, and
members to interact more efficiently and productively.
New
Virtual Media
The
Internet and software-based tools (such as SmartBrowserŠ) employed
by the Company are an exciting set of new "push" virtual media.
They reward NetKing's clients with preferential access to the
prospects and customers they want to reach. Because each has a
significant value-added component, NetKing's new media also enhance
our clients' perceived value, while helping to cement key industry
relationships and induce new business. Furthermore, the Company's
combination of new media systems and marketing programs are proven
to produce results on a more cost-effective basis than traditional
marketing techniques alone.
The
Company's iVR (Internet Virtual Recruiting) process is
just one example of how the combination of new and traditional
media that NetKing has assembled can help bring people together
on a selective, and cost-effective basis. While now focused on
financial services, this process is immediately extensible to
many other industries, such as pharmaceuticals and IT services.
